Sentient Standards Certification

As the discourse surrounding animal rights and animal welfare become more prominent and popular in the public sphere, consumers are beginning to take more of an interest in whether the products they buy have been sourced and manufactured ethically. Boycotts of brands which use fur and the rise of second-hand clothing apps are evidence that people are becoming more conscious of their consumption.

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However, with a multitude of different certification stamps, from 'sustainably sourced' to species-specific welfare, alongside misinformation from big brands about how much of their materials are recycled, eco-conscious or sustainable, consumers may feel confused about which brands to support and which ones to avoid.

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The 3-tiered Sentient Standards stamp provides consumers with a clear understanding of exactly what their clothes are made from by combining all cruelty-free (achieved or transitioning) and sustainable guarantees into one stamp.

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We provide a focused, multi-faceted assessment to ensure your brand meets the highest standards of ethical material use, and provide ongoing support to help you maintain your cruelty-free status, or to transition from using animal derivatives.